There are brand logos and images that we are used to seeing and they don’t seem to change over the years. Here we had Nokia and its complete image, unique and always known to all. That moment has passed and the brand has now changed its image to show a new strategy and reveal the new paths it will follow.
There is a new Nokia on the market
It took Nokia more than 60 years to make a move that many other companies have already followed. We are talking about the change in the image of the brand, its logo, an icon and a landmark in the industry that we are used to seeing over the years.
After everything she has been through and been through in recent years, this is an important change and one that wants to score a point. The mobile phone manufacturer that we are used to seeing and using is now completely different and focused on other areas.
The image and logo have been changed
It is important to note that the change did not take place in the smartphone division of the brand, which was handed over to HMD Global, but in the global manufacturer of equipment for operators. This is who wants to renew itself and embrace new markets.
In most people's minds we are still a successful mobile phone brand, but Nokia is not.
Above all, it does not want to assume itself as a mobile phone manufacturer, but as a company renewed in new areas. She does not consider her past a stigma, but wants to create her own identity that will define her in the future.
The brand now wants new markets
Nokia is reviewing the growth trajectory of its various businesses and considering alternatives, including divestments. The company's move toward automating factories and data centers will also see it do business with big tech companies like Microsoft and Amazon.
Our new brand marks the identity of Nokia today. We are unlocking the vast potential and power of networks to help reshape the way we all live and work.
This news offered At the event that took place yesterday, before the start of the MWC. Here we saw the new logo and the new image, which loses the iconic blue color and now receives several new shapes and colors, which we will have to get used to seeing.
“Wannabe internet buff. Future teen idol. Hardcore zombie guru. Gamer. Avid creator. Entrepreneur. Bacon ninja.”
More Stories
The OECD revises its estimate for economic growth in Portugal to 1.6%.
“There is a lot of capital that can be invested, but the licensing issue needs to be solved,” says the CEO of Vanguard Real Estate.
BBVA is offering one new share for every 4.83 shares held in Sabadell