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Swedes and Chinese to launch subscription cars in Portugal in 2023 |  Motors

Swedes and Chinese to launch subscription cars in Portugal in 2023 | Motors

Since at least 2010, attempts have been made to bring the subscription model to the car market without much success. However, in recent years, popularizing this business logic across industries reveals that ownership of a commodity is no longer a critical success factor and that the world is starting to get used to the idea of ​​paying when you use it.