The crisis caused by scarcity Semiconductors It continues to affect the operations of car manufacturers and has already led to the suspension of several production units due to a lack of components, among them “our” Autoeuropa.
I’ve carved out feedback and comments across almost every major “name” in the industry and the last digit to comment on this situation was Marcus Duismann, CEO of Audi.
Dussmann emphasized that the chip shortage had severely affected Audi’s operations, but expressed confidence in the recovery.
In order not to lose: The Audi Q4 Sportback e-tron has already arrived in Portugal. All prices
Audi Skysphere, the prototype that signals the future of the Ingolstadt brand.
In ads for ReutersThe “head” of Audi admitted that this crisis was a “serious challenge” and described it as a “perfect storm”.
Not all news is bad…
Duesmann emphasized that he is confident in the redemption ability of the four-ring brand and the Volkswagen Group in general, as he occupies a place in management. The managing director of Audi said the group is working to strengthen ties with chip makers and will emerge from the semiconductor shortage crisis stronger than before.
The Audi Q4 is the latest electric brand to hit the market. It wasn’t many years before all Audi cars became electric.
Although sales are down due to manufacturers failing to guarantee supply, the odds are good in terms of profit margins, particularly with regard to electrification: “The point where we make as much money on the tram as on a car burnout is now…or after That is general. Prices are very close now.
Read also: Audi skyscraper. In the future of electric and autonomous Audi, we can still drive
Remember that Audi has already announced that from 2026 all new models launched will be 100% electric. However, given the models’ life cycle, we won’t see the last Audi with an internal combustion engine roll off the production line until 2033.
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