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YouTube finds a new way to combat ad blockers

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YouTube and ad blockers are two entities that coexist increasingly unhealthily. Google's battle against these tools is becoming increasingly heated, and the company has a new trick to get around their attack.

YouTube will now embed ads directly into the video

According to SponsorBlock (a tool that bypasses sponsored content in videos), YouTube will now embed ads directly into videos. An action that will make life more difficult for ad blockers.

YouTube is currently experimenting with server-side ad injection. This means that the ad is added directly to the video stream. This breaks the sponsor embargo as all timestamps are now offset by ad times.

– SponsorBlock (@[email protected]) (@SponsorBlock) June 12, 2024

This change is obviously being tested on the server side. This means that the platform will now only consider ads and video as one file, which the changes will change a lot for those dedicated to avoiding ads.

For tools that block ads, this will make it difficult to determine the beginning and end of an ad. It could also mean the end of the ability to skip ads.

The same SponsorBlock explains that this does not mean the end of ad blockers. Although this procedure makes your task difficult, it does not make it impossible.

Although it is still in the testing phase, this action has already begun to be noticed by some users. There are already reports on Reddit of users who saw ads on YouTube despite having their ad blocker activated.

YouTube wants to make logins mandatory to watch videos

There is another measure that YouTube administrators have already begun to implement. This is intended to limit the number of videos that can be watched on the platform without logging in.

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This report comes to us from github One user reported that he cannot watch videos on YouTube without an account. As you can see in the image, the following message is displayed: “Please log in to make sure you are not a robot.”

This change appears to be an attempt by YouTube to bring more safety and truth to its platform. However, this may affect your viewing experience with videos, especially those embedded on other pages.

However, there are already reports that it is possible to bypass these login requirements. In fact, we will see if YouTube goes ahead with this change and if it will be effective.

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