Data science can help with marketing

Data science is the applied set of practices of artificial intelligence that traverses information in order to analyze specific behavior patterns of users, companies, internet searches, and group profiles, among others. But, in addition to organizing information about this data, Data Science also allows predictions to be made for the future, which is valuable in marketing.

Analytics such as predictive analytics, which enable criteria-based models, can avoid the difficulties brands and companies face with campaigns, as well as projecting accurate data on potential earnings or shortfalls in certain annual actions or budget. There is also prescriptive analysis, which aims to show users, through the intersection of different data and algorithms, more solid and optimistic perspectives.

According to Edson Campana Rezende, of Lean Solutions, “The changes brought about by Data Science can be seen in the myriad of strategies that have been developed to allow for the measurement of outcomes.” The professional claims that in this way business intelligence structures appear, as well as the advancement of digital analytics technology.

Analytics provided by digital analytics can be considered as an additional tool for more promising strategies. An important feature of this type of technology is that in addition to mapping the movements of consumers, Data Science offers an intersection with the fluctuations of the financial market. This means that the forecast for packages may be larger, as some trends may be affected by the economy.

Edson Rezende also points out that many today still associate marketing with online advertising, but that’s just the tip of the iceberg of possibilities. “With a greater understanding of data, it is possible to: deliver a better product for each consumer profile, deliver a better communication and support experience, reach the right audience in the right acquisition channel, as well as of course create the means to foster growth that does not involve large amounts of investment.”

website: https://leansolutions.com.br

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